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If the picture in your head of what psychology is all about involves watching rats run around in clever mazes all day long, you’ve come to the right place: that’s exactly what people imagine behavioral psychology is all about.

But that’s not fair to either the rats or behavioral psychologists. The thing is, all behaviors are important in psychology. Mental health problems emerge as problematic behaviors. The habits of everyday life, what you do when you get up, how you react to problems at work… these are all behaviors that are within the scope of behavioral psychology.
Behavioral psychology is the study of how all human behaviors come about and how to shape them into healthier, more productive behaviors through rigorous, proven scientific techniques.
Behavioral psychologists aren’t going to put you on a couch and do any deep dives into your relationship with your father. They are all about the here and now. What is the situation that makes you react with anger when the garbage truck bumps your mailbox, and how you can use behavioral techniques to diminish that response? What environmental stimuli cause an autistic child to begin lashing out, and how can caregivers react to prevent that response in the future?
When you look around, everything is a behavior. And if you are trained as a behavioral psychologist, you have the toolbox to help interpret and change all of those behaviors. And that toolbox has tools in it that are important in fields ranging from animal training to consumer marketing to counseling ex-cons on their reentry to society.
Behavioral Psychology Careers: What Does a Behavioral Psychologist Do?
This makes behavioral psychology as straightforward as ABC:
Although behavioral psychologists are all about those ABCs, that doesn’t mean that the field is simple. In fact, the process of sorting out complex stimuli and determining the consequences individuals experience takes a lot of training, experimentation, and analysis. Behaviorists are known as some of the foremost researchers in the entire field of psychology.
As a consequence, though, they have some of the best empirical evidence about the strength of their approach.
Behavioral psychology has emerged as the only scientifically-proven effective treatment for autism, and is a recommended treatment for everything from ADHD (Attention Deficit Hyperactive Disorder) to PTSD (Post-Traumatic Stress Disorder).
Developing the expertise to work as a behavioral psychologist takes significant training, though. You’ll need to find the right degree from the right school to make it in this field.
LEARN MORE ABOUT BECOMING A PSYCHOLOGIST
What is behavioral psychology?
Behavioral psychology is a branch of the field that analyzes human behavior and treats mental issues based on the theory that all behaviors are the result of environmental stimuli and positive or negative reinforcement.
Behaviorism is a major force in understanding modern psychological theory, so all psychologists study behavioral psychology to some extent, even if they don’t specialize in the field.
What does a behavioral psychologist focus on?
Though experimentation and analysis, behavioral psychologists study the stimuli that lead to behaviors, along with the consequences that can be used to reinforce positive behaviors or extinguish negative ones.
Earning a Behavioral Psychology Degree

That’s because professions like clinical psychology, school psychology, counseling, and applied behavior analysis therapy are all regulated in most states, and always have specific degree requirements that need to be met for licensure.
To practice as a clinical psychologist in any state you’ll need to have a full doctorate degree to your name. That involves intensive schooling of over a decade together with a lot of hands-on experience along the way.
ABA therapists and school psychologists only have to earn a master’s degree, however. And you can also find therapy assistant jobs that require only a bachelor’s degree.
For the most part, you can expect to find these degrees in psychology at every level, with concentrations in behavioral science or behavioral psychology. But schools also offer degrees in behavioral science itself, or in applied behavior analysis. The difference is all about emphasis. In a psychology degree program, a lot of your basic studies will be the same kind of training that any psychologist gets in therapy and mental health diagnosis.
What kind of courses will you study in behavioral psychology programs?
Behavioralists are firm believers in the role of experimentation and analysis, not just as a pure research play, but as a part of treatment itself. That means you can expect a lot of classes in statistical and quantitative analysis, experimental design, and research methodology.
You will also get a strong footing in the history of behavioral psychology as one of the foundations of modern psychological thought, going all the way back to Pavlov and moving up through Skinner and beyond. You’ll see how groundbreaking studies in conditioning have shaped many elements of modern society, from child-raising to the prison system.
You’ll also put a lot of time into studying ethics and professional issues in a behavioral psychology degree program. The dark side of behavioral psychology have been studies that were conducted in negative reinforcement, morally questionable experiments that continue to hang over the field. With that in mind, modern behavioral psychology degrees double down on ethics and the moral founding of treatment and experimental design.
Behavioral Psychology Jobs and Salaries
Because you can find behavioral psychology careers at many different levels of education and in many different fields, you’ll notice there are a wide range of salaries available.

With a bachelor’s degree in the field, you can become a psychiatric aide, registered behavior technician, or assistant behavioral analyst. These entry-level behavioral psychology jobs involve a lot of direct client interaction that don’t usually stipulate meeting licensure requirements. And of course, you can find many jobs without client contact in behavioral psychology, like marketing or community health, with just a bachelor’s.
According to the Bureau of Labor Statistics, psychiatric aides earned an average annual salary of$38,620in 2022. Those in the top ten percent of the field could earn more than $52,050.
Psychologists, on the other hand, usually have more training and can expect much higher salaries. The median for all psychologists in salary for 2021 was$81,040per year, with the top ten percent making over $133,890. Clinical and counseling psychologists, who hold doctorates and can specialize in behavioral psychology, are in a sub-category of that profession and had a median salary of$90,130in May 2022. School psychologists earned$87,550on average at that time, but in many places, they only need to have Master’s degrees to qualify for employment.
That pattern, of more education leading to higher behavioral psychology salaries, is true throughout the field. But behavioral psychology has applications in so many different industries that you can always roll the dice and aim for more… landing a behavioral psychology job at a hot internet startup analyzing user behaviors in an app or website could be a ticket to crazy big money. There are plenty of well-paying behavioral psychology jobs, and all of them are exciting.
2022 US Bureau of Labor Statistics job market trends and salary figures forpsychologists,clinical psychologists,school psychologists,andpsychiatric aidesare based on national data, not school-specific information. Conditions in your area may vary. Data accessed July 2023.