The Campaign Manager (CM) will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations for SEM and display advertising campaigns. While Client Success Managers are responsible for client facing communication, the Campaign Manager is the principle responsible for day-to-day campaign management, optimization, and reporting. The CM will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.About your Responsibilities:Our ideal candidate must have a background in digital marketing with applied experience in SEM and display advertising. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The CM candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.
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An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:Serving as a clients' campaign managerCompleting digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients' performance metrics)Optimizing PPC campaigns in order to increase campaign successUpdating and/or creating pacing reports for campaignsCreating campaigns within our platformProviding weekly/monthly/ad hoc reportingProviding miscellaneous research as neededUpdating ads for digital mediaReviewing keywords and providing feedback on potential keyword strategiesBuild rapport with internal team members through routine and scheduled meetingsDevelop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clientsExecute budgets and strategies to meet specific client goals/needsMonitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunitiesTroubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clientsDrive campaign ROI and leverage client relationships to assist the sales team in growing accountsIncorporate constantly evolving technologies and processes into the client solution delivery processKey Qualifications:3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent2+ years of campaign management experienceExceptional written and verbal communication skills with the ability to effectively communicate digital marketing conceptsBachelor’s Degree in Marketing, Communications, Public relations or related fieldsAdvanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trendsAbility to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needsCreative thinker with strong time management, and organizational skills with exceptional attention to detail#LI-REMOTE#LOCALiQ#LI-LLThe annualized base salary for this role will range between $43,000and $81,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
