Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we are looking to accelerate our growth trajectory as we partner with major CPG brands and retailers, ranging from Unilever to Ulta Beauty and Purina to to transform the way people engage with stores and products, both online and in the physical world.Shopkick is in search of aB2B Marketing Senior Associate.The ideal candidate will serve as a foundational member of our B2B Marketing Team. In this role, you will be tasked with supporting the creation, implementation and organization of sales enablement activities, including integrated marketing campaigns, competitive research, case studies and account- based marketing tactics to drive leads down the sales funnel and support our revenue objectives. Your efforts will contribute to positioning Shopkick as a leading omni-channel solution in the market that enables brands to reach millions of highly engaged shoppers throughout the purchase journey. You are a resourceful, self-starter who understands how to take an idea from start to completion, or find a way to do so.
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The role is full time remote, based in the US, preferably Denver, CO.Why Shopkick/Trax:Competitive package in line with your experience and qualificationsFast-paced, competitive tech environmentMeaningful responsibilities with possibilities for significant impactBeing part of leading global tech companyUnlimited PTOMedical, dental and visionCell phone and food stipendOffice equipment reimbursementRemote workResponsibilities include but not limited to:Help lead the development of “middle of the funnel” marketing activities (user surveys, blogs, landing pages, forms, chatbot conversations, etc.)Support the production and distribution of creative and impactful thought leadership relevant to the shopper marketing industry, including webinars, ebooks, whitepapers, light research reports, etc. for the CPG and retail industriesManage, develop and disseminate engaging case studies for print and digital useLeverage marketing automation and lead nurturing to create, streamline and measure marketing activities and workflowsDevelop and manage lead scoring tool and adjust campaigns according to resultsSupport re-targeting tactics and ABM campaigns for personalized communicationsManage competitive intel research, creating documents aligned to sales needsMeasure, analyze and report on all marketing activities (email campaigns, lead scoring, forms)Qualifications:5 years of marketing experience (preferably B2B) in CPG, grocery, retail or convenience stores industryExperience with email marketing tools and campaignsResults-driven with the ability to analyze performance and communicate adjustments neededStrong writing skills (APA)Resourceful with creative problem-solving skillsTeam oriented, but with the ability to work as an individual contributorAbility to multi-task and responsive to rush requests and changing deadlinesWillingness to fail - but fail fast - and learn from mistakesNice to have:CRM application experience (preferably Salesforce, Hubspot, Drift, Wordpress)Experience using Google AnalyticsFamiliarity with Monday.comTrax is committed to a diverse, inclusive, and equitable workplace where all team members, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feels valued and respected. We are committed to a nondiscriminatory approach and maintaining an inclusive environment with equitable treatment for all.
