This role is located onsite at our TIAA office in Virtual, NC, USA but will currently be remote.

The Marketing Manager, Association Sponsorships is responsible for marketing coordination, planning and execution of a portfolio of TIAA industry association sponsorship programs. As a member of the Strategic Client Engagement Team, this individual will partner with the Association Team to coordinate the marketing efforts internally and externally for a full portfolio of programs.This role will help drive business outcomes, increase brand awareness and engage key audiences including our top clients, key influencers and target audiences.

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Key Responsibilities and Duties

Serves as marketing coordinator for association marketing opportunities with the broader enterprise marketing centers of excellence

Assists in developing integrated marketing plans with the association team and with Marketing and Enterprise partners to deliver plans and increase brand presence at key sponsorship programs

Will liaise with the centers of excellence to coordinate creative needs (e.g. collateral, ads, banners, etc.) and social media opportunities

Will partner with the association team to lead “tier 3 and 4” association programs, leading turn-key solutions for high volume, lower impact programs

Will be responsible for ensuring all materials are compliant through our internal protocols

Will serve as the main point of contact for the association team on utilizing our event management and communication software to maintain program entries, prepare client communications and program invitations

Responsible for driving operational excellence in marketing of sponsorship programs – including planning, execution, reporting, measurement etc.

Will serve as the main point of contact with internal Marketing Centers of Excellences

Ability to build relationships internally in order to support the needs of the organization as appropriate

Educational Requirements

Work Experience

Physical Requirements

Career Level8IC

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.


COVID-19 Vaccination

Equal Opportunity

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Read more about the Equal Opportunity Lawhere.

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Phone: (800) 842-2755

Email:accessibility.support@tiaa.org

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