OverviewAs a product marketing manager, you’ll drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. You will collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!ResponsibilitiesCollaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketingResearch and understand market needs to create personas, positioning, and value-based messaging for products in your portfolioLead, coordinate, and execute product launch and release activities, internal communications, and multi-channel customer enablementDevelop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externallyCreate multi-channel content and materials to help inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resourcesProvide insight into competitive strengths, weaknesses, opportunities, and threatsIdentify and monitor key performance indicators to measure content effectiveness and usage as well as overall performanceEngage directly with customers through events, webinars, user groups, and interviews to gain deeper understanding into their needs and experiences and build community

OverviewAs a product marketing manager, you’ll drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. You will collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!Responsibilities

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