Job Description SummaryThe Associate Director, Communication & Omni-Channel Marketing is responsible for developing and leading the creation and execution of the external product and solution communication and omni-channel strategy and plans to increase brand awareness and competitiveness. This person will be responsible for creating and deploying impactful content to the market focused on products, solutions and relevant topics that demonstrate BD’s knowledge, leadership, expertise, capabilities and solutions with the goal of increasing our share of voice in the market. This person translates marketing tactics into integrated programs and campaigns, engaging and nurturing customers throughout their buying journey and ensuring a consistent experience across channels. This person is responsible for lead generation and management and leads and campaign tracking and reporting to increase awareness, interest and demand for BD Medical - Pharmaceutical Systems products and solutions.
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