OBJECTIVESResponsible for driving eCommerce in diverse channels through closely working with brandsPrimarily responsible for defining eCommerce strategy and roadmap to improve brands' awareness and consumer engagementIf needed, discover potential new channel to generate eCommerce revenueACCOUNTABILITIES1. Business intelligenceDevelop short and long term eCommerce strategy and roadmap in line with Brands and Affiliate strategiesIdentify opportunities to grow online sales and recruit potential new channelsConduct competitive and market analysisProvide eCommerce consultation and advice to Brands and share best practices within the Region and AffiliateseCommerce channel business P&L management
OBJECTIVES
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- Online marketing managementPlan, manage and execute eCommerce strategies and programs for BrandsTake ownership of Brands' consolidated annual, quarterly and monthly campaign calendarsDefine business requirements, operational metrics and KPI for campaign measurementProactively identify and resolve issues that occur during the course of campaign executionExecute and analyze programs to ensure and maximize effectiveness and produce optimal ROI at a corporate level3. Planning and trackingConduct weekly or monthly business reviews with BrandsEvaluate eCommerce campaigns and spending effectivenessAnalyze and explain site metrics trends and recommend analytics-driven changes to BrandsResearch and monitor eCommerce trend in current brands' homepage and retailer sites (or other new channels) and leverage it to the strategies which reflect digital landscape and channel-specific needsAnalyze current eCommerce business and confront competitive challenges for future opportunities4. Operational effectivenessLiaise with Regional and Affiliate stakeholders to manage brands' eCommerce activitiesBuild and maintain cooperative relationships and communication channels with Brands and respective corporate teamsEffectively communicate issues and learnings to key stakeholdersManage multiple vendor and agency relationshipsQualificationsEducationUniversity-level education or equivalentExperiencesMinimum 3 years' experience in E-commerce and online marketing fieldFunctional CompetenciesStrong strategic and analytical mindset to lead and execute new initiativesOwnership and vision for Online Marketing fieldGood communication and interpersonal skill to well cooperative with diverse stakeholdersProactive and entrepreneur spirit with creativityKnowledge of cosmetics or female targeted marketing desirableJob:Online / E-CommercePrimary Location:Asia Pacific-KR-11-Job Type:StandardSchedule:Full-timeShift:1st (Day) ShiftJob Number:243426
