Position Overview:This role will be central in scaling our growing Alcoholic Ready to Drink (ARTD) portfolio in Great Britain. We have big ambitions for ARTDs, we have two successful launches to date in Jack Daniels and Coca-Cola as well as Absolut and Sprite and the future ambition sets us up to accelerate. Working with our global and regional category teams, alongside our bottling partners, you will play a key role in developing our long-term ARTD strategy through to in-store execution.Function Related Activities/Key Responsibilities:Operationalize the planProvide System leadership for the development and implementation of an aligned Business Plan ensuring volume and profit growth in the short / mid-term. Provide strategic direction and day to day support on areas of interest including strategy, marketing, commercial, revenue growth management, route to market, value chain optimization, and business models.Ensure that all initiatives achieve the specified KPIs, working closely with involved functions and bottler.Ensure that all initiatives activated in market are fully optimized, leveraging best practice execution and in-store activation, and maximizing the opportunity.Support execution of integrated consumer, shopper and commercial plans based on BP/System mitigation/acceleration agreement collaborating with System partnersProvide value-added consumer/ shopper, trade, competition and general country informationSupport key system routines that will enable efficient and fast decision-making to drive forward the plan.Business monitoring through periodic performance reports
Position Overview:This role will be central in scaling our growing Alcoholic Ready to Drink (ARTD) portfolio in Great Britain. We have big ambitions for ARTDs, we have two successful launches to date in Jack Daniels and Coca-Cola as well as Absolut and Sprite and the future ambition sets us up to accelerate. Working with our global and regional category teams, alongside our bottling partners, you will play a key role in developing our long-term ARTD strategy through to in-store execution.Function Related Activities/Key Responsibilities:Operationalize the plan
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